Performance management is a powerful notion with much to offer business intelligence users. Dr. Geoffrey Moore, author of “Crossing the Chasm,” discusses an evaluation approach related to performance management in a paper published by Cognos. This idea proffers that “markets and companies are on a technology, product, or service adoption curve.” What he is really saying is that one should use metrics to evaluate what kind of business is being operated. Such an evaluation, Moore suggests can help you set a “performance management agenda” and make it happen through:

·        Differentiating your business as complex or volume.

·        Find metrics that apply to your business, not another’s.

·        Sell the agenda to stakeholders.

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