Cognos.com Tip: The aggregated business intelligence marketplace is an extremely dynamic and vital part of the enterprise software industry. For the potential buyer of these products, information on market share (and ranking of vendors within that market) is a valuable management aid in purchasing decision-making. It’s a good idea to examine market share analytical data through OLAP reporting. The OLAP report tracks the OLAP segment of the BI market sector.

The OLAP Report estimates that the size of the 2006 market grew just over 16 percent, about 2.5 percent more than 2005. They report that the growth of the OLAP segment was the strongest of the enterprise software sectors. In terms of vendors, Cognos ranked third in 2006 with 12.9 percent market share.

Stability in a growing market still equals growth and Cognos has demonstrated that “growth through stability” admirably.

Note: The OLAP Report is a free content site that also offers subscriber-only information, including detailed reviews of most OLAP products.

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