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Scorecarding and strategy mapping are proven techniques to enhance communications, express value, and ensure adequate communication in a performance organization. Using these principles in front office and operations business function is obvious, how these relate to finance is a different matter. Finance activities fuel a business enterprise. Poor capitalization, resource utilization, and fiscal strategy have killed numerous companies. For example, more than one successful, emerging growth company has been stifled and shuffled to the ranks of the ‘also ran' because of a lack of proper strategic focus or from listening too closely to short-sighted market analysts. Don't let this happen to you.