Who you, a Guru? After you read these 107 Business Intelligence tips, you'll be one. But we're looking to recruit a Guru to blog, write a 101 tip Business Intelligence book, and become a leader of this community.
Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 4PM Eastern.
April 3, 2009, Newsletter Issue #98: Advertising And BI Sales Reporting
1
Tip of the Week
Consider using sales reporting techniques inherent in BI software to analyze your company’s advertising direction. If advertising decision-makers are armed with sales and consumer information based on properly framed queries of all relevant data sources, adequately analyzed, and professionally reported, the goals of performance management in the advertising arena can be achieved.
Another related factor to consider is the manner in which the advertising message is presented in the selected medium. Stephen Few’s comments on presentation of information in graphs and tables are very applicable to advertising. Few notes that superfluous information and other material that by the nature of its presentation misdirects or purposefully misleads the viewer is inappropriate. This is also true in bold letters for the product advertising community, whether it be print, broadcast, or Web-based. Too often we are faced with ads that have little or no relation to the product being promoted and only serve as an entertainment device. This may leave some consumers with an affinity for the product, but may drive others away. Use the tools of BI to query the data for clues as to when, how, and where to most effectively structure your advertising to get the desired impact, not the hype offered by the "21st century Madison Avenue" types.
2
About LifeTips
Now one of the top on-line publishers in the world, LifeTips offers
tips to millions of monthly visitors. Our mission mission is to make
your life smarter, better, faster and wiser. Expert writers earn dough
for what they know. And exclusive sponsors in each niche topic help us
make-it-all happen.
3
Exclusive Sponsor
The Performance Manager Hand Book Get your free copy of the new Cognos book for performance managers. Learn how to find the performance sweet spots in your department from the Executive Suite to Finance, HR, Marketing and more.
Founded in 2000, LifeTips offers fresh tips and advice to millions of readers. Become a Guru on a topic you're an expert in. Become a Sponsor and keep the tips flowing and traffic going to your website!
