April 10, 2009, Newsletter Issue #99: BI And Technology Development

Tip of the Week

Many large enterprises, and some smaller technology intensive ones as well, have developed intellectual properties (IP) over the course of decades of product and technology development efforts. One can easily envision an executive in one of these companies sitting at his dashboard, wondering if there is any way to leverage that IP into revenue using the IT/BI capabilities he can muster. Here’s how it might be realized.



The underlying technologies and innovations contained in the IP may or may not represent viable opportunity. Manual analysis will probably not be helpful for evaluating the IP, since the property may be very esoteric or represent a small segment of a larger development effort. The blinders of "been there, done that" will most likely preclude non-biased interpretations of value from the engineering or marketing departments. However, deep within the sales and market reports are reams of data, applicable to your enterprise’s business that may shed light on its true value and merit to the organization.



If one were to query the data repository for both the IP and sales, then analyze that resultant information using KPIs and balanced scorecard metrics, an effective business intelligence system, such as Cognos 8, should deliver valuable insights to the executive to aid in determining whether to apply the IP to a new initiative, reserve it for competitive reasons, or to dispose of the property. Whatever the decision, the result of the process will add to the bottom line, and thus, to a higher level of performance management.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Exclusive Sponsor

The Performance Manager Hand Book
Get your free copy of the new Cognos book for performance managers. Learn how to find the performance sweet spots in your department from the Executive Suite to Finance, HR, Marketing and more.

http://forms.cognos.com/?elqPURLPage=1633&mc=-web_GAW_pmbk

Not finding the advice and tips you need on this Business Intelligence Tip Site? Request a Tip Now!


Guru Spotlight
Alexis Niki